The Grand Rapids-Kent County Convention/Arena Authority (CAA) has approved a capital expense at Van Andel Arena for Savor…Grand Rapids, Food & Beverage provider. Installation of new digital menu boards have replaced the traditional magnetic menu boards that were installed when Van Andel Arena was erected in 1996. Ping is the company that installed the monitors and the computer systems for each location, which will control each particular menu at the click of a mouse.
Beyond modernizing the concession stands’ look, the update will help alleviate some of the costs the old menu boards incurred when prices or items needed to be changed on a yearly basis. Adding new options was also a challenge as space was limited on the magnetic boards. If necessary, prices can now be changed or items removed from the boards if supplies run out while an event is happening, helping to alleviate the patrons frustration and their options in real-time.
The digital menu boards will not only cost less over the long run, they will also help generate further revenue in a number of ways. Items and specials can now be promoted more efficiently on the digital menus along with upcoming events. They can also generate advertising sales by being able to place pictures or videos in the middle of the boards—something that could not be done with the old static menu boards. Each menu can be more specific to the items being sold in the stands for that event.
Changes to the new menus only take a few minutes and include tickers at the bottom of the screens that will include further information on the menus and/or events. The digital boards were put in place in March 2012.